Posts tagged 50th Anniversary
50 Years. 50 Tastings. The Best Bottles of Summer 2026.

This summer, our NYC store is pouring 50 days of free tastings at 270 Madison Avenue. Mouton-Rothschild. Cristal. Pingus. Dal Forno Amarone. No ticket. No sign-up. Just show up between 2 and 5 PM, May 26 through July 23. Meanwhile, our buyers are sharing what they're actually drinking this season. Aaron Hughes on the domestic rosés worth the fuss. Ryan Woodhouse on six Sauvignon Blancs built for summer. Jonathan Goldstein on the spirits worth stocking right now. Half a century of buying relationships. This is what it looks like.

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K&L NYC Pours Its Cellar for the 50th Anniversary

To celebrate its 50th anniversary, K&L Wine Merchants' New York store is opening its cellar—free—for 50 consecutive days. Krug, Cristal, Sassicaia, Pingus, Mouton-Rothschild, Dal Forno, Bollinger La Grande Année, Dominus, Peter Michael and more, poured daily from 2–5 PM at 270 Madison Avenue (corner of 39th). No sign-up. No ticket. Just show up. Three 2 oz pours per visit, two visits per week per person. The full 50-day lineup is below.

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Celebrating 50 Years of K&L

This year, we have the great honor of celebrating K&L’s 50th anniversary! Back on New Year’s Eve 1976, when K&L Liquors opened its doors in Milbrae, it’s hard to imagine that owners Todd Zucker and Clyde Beffa would have had any idea the longevity, not to mention the impact, that their small business has enjoyed. From selling cigarettes and Everclear to becoming one of the preeminent Bordeaux merchants on the West Coast, K&L has been able to stay nimble as times change, while still offering affordable prices and exceptional quality.

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State of K&L: A Turbulent but Resilient 2025, and a Golden Anniversary

I’m still a bit in disbelief at what K&L has accomplished this past year. We refocused on building genuine connections with our clients and our products, launching two new tent events, hosting more tastings than ever before, presenting signature winery dinners, and rolling out our on-demand Open Cellar program. In that same spirit of investing in our clients, we delivered container after container of tariffed pre-arrival commitments without charging anything beyond the original purchase price.

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