December Newsletter: Our Exclusive Private Labels

Our new private label programs represent some of the most exciting, high-value bottles on our shelves. Sourced directly by our buyers and crafted in partnership with top producers based on relationships spanning decades, they deliver serious quality at incredible prices. This week, we’re spotlighting giftable Discovery Series wines, in-stock Anonymous selections, K&L Scotch exclusives, a new Rhône wine, a preview of our new Maison 76 project, and where to taste these wines in-store with Somm Services.

Anonymous Wine Co. Delivers Gifts with Intrigue and Incredible Value

With the huge amount of trust and recognition K&L has built over 50 years in the business, plus my own deep personal connections to great producers across California and beyond, I strongly believe that the sky is the limit for what we can achieve with this range of wines.

Coming Soon from the Anonymous Wine Collective

Anonymous is without doubt one of the most exciting projects we've launched in decades at K&L. The wines have been extremely well received all around and continue to fly off our shelves as folks drink them and taste for themselves what exceptional values they represent. It's a fun game to play, trying to guess whom we partnered with on each release, and many of you have emailed me some pretty good guesses. However, the most important thing that really drives this project is the quality that's in the bottle. If it doesn't taste good, intrigue and speculation can only carry the wines so far. The wines have to deliver, and I'm really proud of what we've put in bottle. I hope you feel the same way.

What I'm Excited About This Week: The Return of Anonymous

For these Anonymous Wine Collective bottles, we've given a pinky promise and staked our reputations on keeping certain particulars under wraps. In return for a little anonymity, we're able to offer incredible pricing on these wines. If these wines were bottled by the original producer, they would sell for 60-70% more. Fortunately for us, the producers had more wine than they needed, and we felt like, gosh that would be an outstanding product to be able to offer our customers. We are extremely fortunate and thankful that our positive reputation has given us access to these wines, and, as more and more of them are released, we hope that you notice the theme of extreme price-to-quality ratios.

Anonymous Wine Collective 2.0

After the incredible success of and great feedback on our initial Anonymous releases (that sold out VERY quickly) I’ve been working hard to get the next set of wines across the finish line. It’s taken a little longer than we hoped, but doing things right takes time, and good things come to those who wait! Finally I have not one, not two, but three new Anonymous wines to share with you all. I’m so unbelievably proud of these releases, I truly couldn’t be more excited about getting them in your hands and most importantly in your glass.

Exciting New Projects and Releases

Welcome to our latest newsletter, spotlighting our newly expanded private-label lineup, Anonymous Wine Collective, and launching Spirits Auctions on May 1st! We’re also celebrating the return of our buyers, who’ve uncovered hidden gems for our Direct Import program. Plus, we’ve got two inaugural Tent Events—a West Coast tasting in San Francisco and an Italian-themed event in Culver City—showcasing can’t-miss wines poured by the people who make them. Finally, check out our updated Open Cellar Program, now available in all locations.

K&L Wine Merchants

www.klwines.com