Celebrating 50 Years of K&L

This year, we have the great honor of celebrating K&L’s 50th anniversary! Back on New Year’s Eve 1976, when K&L Liquors opened its doors in Milbrae, it’s hard to imagine that owners Todd Zucker and Clyde Beffa would have had any idea the longevity, not to mention the impact, that their small business has enjoyed. From selling cigarettes and Everclear to becoming one of the preeminent Bordeaux merchants on the West Coast, K&L has been able to stay nimble as times change, while still offering affordable prices and exceptional quality.

K&L History Part 2: Building a Business

Welcome to Part 2 of the K&L story, where we delve into the decisions that kept the K&L boat afloat all these years, and that have made it the unique, multi-faceted enterprise that it is today.

Kate SotoMarch 8, 2019k&l wines, k&l redwood city, k&l history, todd zucker, clyde beffa

K&L History Part 1: A Tale of Friendship and Fair Pricing

What’s the trick for long-lasting friendship? If you are Clyde Beffa and Todd Zucker, owners of K&L, the trick seems to be going into business together. Todd and Clyde met in 1947 when they lived across the street from one another in San Mateo. Legend has it that some sand was flung at their first meeting (they were two), but they nonetheless became thick as thieves. And, after 42 years in business together, they still are.

K&L Wine Merchants

www.klwines.com