99% no. Today's yes is a Syrah.
When people hear "private label," they think corner-cutting. Anonymous is the opposite.
The wines come from top-tier California producers under NDA so we don't undercut their flagship pricing. You're paying 2-3X less for the same wine.
Ryan Woodhouse, our longtime CA buyer, turns down 99% of what crosses his desk. Bottles from winemakers he respects, brokers he's known for years, rockstar names. If the price isn't right or the wine isn't ready, the answer is no. I check in with him regularly to find out what, if anything, has cleared his bar. Usually nothing has.
